{"id":4567,"date":"2026-07-16T12:27:42","date_gmt":"2026-07-16T09:27:42","guid":{"rendered":"https:\/\/esskisehir.com\/?p=4567"},"modified":"2026-07-25T00:06:53","modified_gmt":"2026-07-24T21:06:53","slug":"dijital-donusum-davetiye-sektorunu-olumsuz-etkiledi","status":"publish","type":"post","link":"https:\/\/esskisehir.com\/?p=4567","title":{"rendered":"Dijital d\u00f6n\u00fc\u015f\u00fcm davetiye sekt\u00f6r\u00fcn\u00fc olumsuz etkiledi"},"content":{"rendered":"<p>&#8211; Dijital d\u00f6n\u00fc\u015f\u00fcm davetiye sekt\u00f6r\u00fcn\u00fc olumsuz etkiledi<br \/>\n&#8211; Eski\u015fehir&#039;de davetiye sekt\u00f6r\u00fcnde faaliyet g\u00f6steren \u0130lkay Ural:<br \/>\n&#8211; &quot;Bas\u0131l\u0131 davetiyeler binlerden y\u00fczlere d\u00fc\u015ft\u00fc&quot;<\/p>\n<p>(Foto\u011frafl\u0131)<\/p>\n<p>ESK\u0130\u015eEH\u0130R (\u0130HA) &#8211; Evlilik haz\u0131rl\u0131\u011f\u0131ndaki \u00e7iftlerin bas\u0131l\u0131 davetiye yerine dijital alternatiflere y\u00f6nelmesi sekt\u00f6rde dengeleri de\u011fi\u015ftirdi.<br \/>\nEski\u015fehir&#039;de davetiye sekt\u00f6r\u00fcnde faaliyet g\u00f6steren \u0130lkay Ural, d\u00fc\u011f\u00fcn sekt\u00f6r\u00fcnde dijitalle\u015fmenin h\u0131zla yayg\u0131nla\u015fmas\u0131yla birlikte bas\u0131l\u0131 davetiyeye olan talebin \u00f6nemli \u00f6l\u00e7\u00fcde azald\u0131\u011f\u0131n\u0131 belirtti. Artan maliyetler, farkl\u0131 \u015fehirlerde ya\u015fayan \u00e7iftlerin \u00e7o\u011falmas\u0131, yapay zek\u00e2 destekli tasar\u0131m uygulamalar\u0131 ve sosyal medya \u00fczerinden yap\u0131lan kay\u0131t d\u0131\u015f\u0131 sat\u0131\u015flar\u0131n sekt\u00f6r\u00fc olumsuz etkiledi\u011fini s\u00f6yleyen Ural, bas\u0131l\u0131 davetiye sipari\u015flerinin ge\u00e7mi\u015fe g\u00f6re b\u00fcy\u00fck oranda d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ifade etti.<\/p>\n<p>&quot;Davetiye ula\u015ft\u0131rmakta zorlan\u0131yorlar&quot;<br \/>\nArtan maliyetler ve \u015fehirleraras\u0131 mesafeler, evlilik haz\u0131rl\u0131\u011f\u0131ndaki \u00e7iftleri geleneksel davetiye y\u00f6nteminden uzakla\u015ft\u0131rd\u0131. Farkl\u0131 \u015fehirlerde yap\u0131lan evliliklerde davetiye ula\u015ft\u0131rma zorlu\u011fu ve b\u00fct\u00e7e k\u0131s\u0131tlamalar\u0131 nedeniyle bas\u0131l\u0131 kartlar\u0131n yerini dijital davetiyelerin almaya ba\u015flad\u0131\u011f\u0131n\u0131 ifade eden \u0130lkay Ural, &quot;Eskiden insanlar daha \u00e7ok ayn\u0131 \u015fehirde ya\u015fayan ki\u015filerle evlenirdi. Art\u0131k sosyal medyan\u0131n yayg\u0131nla\u015fmas\u0131 ve \u00fcniversitelerin etkisiyle insanlar farkl\u0131 \u015fehirlerde ya\u015famaya ba\u015flad\u0131. Farkl\u0131 \u015fehirlerden evlenen \u00e7iftler, davetiyeleri fiziki olarak ula\u015ft\u0131rmakta zorlan\u0131yor. Bunun yan\u0131nda artan maliyetler nedeniyle ya daha uygun fiyatl\u0131 davetiyeler tercih ediliyor ya da daha az say\u0131da davetiye bast\u0131r\u0131l\u0131yor. Bu durum da dijital davetiyeye y\u00f6nelimi art\u0131r\u0131yor&quot; dedi.<\/p><div class=\"kanews-banner kanews-banner-single\"><img decoding=\"async\" \r\n  src=\"https:\/\/esskisehir.com\/wp-content\/uploads\/2026\/07\/1920x1080-manset-reklam.jpg\" \r\n  style=\"max-width: 100%; height: auto; display: block;\" \r\n\/><\/div>\n<p>&quot;Tarih de\u011fi\u015fikli\u011fi bas\u0131l\u0131 k\u00e2\u011f\u0131tta yeniden masraf demek&quot;<br \/>\nUral, geleneksel matbaa ve bask\u0131 s\u00fcre\u00e7lerinde ya\u015fanan olumsuzluklar\u0131n i\u015fletmeleri ve yay\u0131nc\u0131lar\u0131 s\u0131k s\u0131k mali kay\u0131plarla kar\u015f\u0131 kar\u015f\u0131ya b\u0131rakt\u0131\u011f\u0131n\u0131 dile getirerek, fiziksel bask\u0131n\u0131n geri d\u00f6n\u00fclemez yap\u0131s\u0131 nedeniyle en ufak bir bilgi de\u011fi\u015fikli\u011finin bile bas\u0131m s\u00fcrecini ba\u015ftan ba\u015flatmas\u0131na ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn bu s\u00fcre\u00e7te maliyeti azaltt\u0131\u011f\u0131na dikkat \u00e7ekti. Ural, &quot;Bas\u0131m yap\u0131ld\u0131ktan sonra tarih veya saat de\u011fi\u015fimi oldu\u011funda bunu de\u011fi\u015ftirmek zor oluyor ve yeniden bir masrafa giriliyor. Sonu\u00e7ta o bas\u0131lm\u0131\u015f k\u00e2\u011f\u0131da bir \u015fey i\u015fleyemiyoruz, k\u00e2\u011f\u0131d\u0131n\u0131 sipari\u015f ediyoruz. Kar\u015f\u0131 taraftan kaynakl\u0131 bir problemse mecburen \u00fccretini al\u0131p bask\u0131ya \u00f6yle ge\u00e7iyoruz. Bu noktada dijitalle\u015fmenin sundu\u011fu kolayl\u0131k \u00e7ok normal&quot; diye konu\u015ftu.<\/p>\n<p>&quot;Aile b\u00fcy\u00fckleri bu yeni yakla\u015f\u0131ma kar\u015f\u0131&quot;<br \/>\nFiziki davetiyeye olan ihtiyac\u0131n tamamen bitmedi\u011fini, aile b\u00fcy\u00fcklerinin geleneksel bas\u0131l\u0131 davetiyelere olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n devam etti\u011fini belirten \u0130lkay Ural, &quot;Aile b\u00fcy\u00fckleri bu yeni yakla\u015f\u0131ma kar\u015f\u0131. Zaten bizim sekt\u00f6r de onlar hat\u0131r\u0131na d\u00f6n\u00fcyor. Eski nesil illaki fiziki bir \u015fey ar\u0131yor, o k\u00e2\u011f\u0131t eline gelecek. Ancak rakamlar \u00e7ok d\u00fc\u015ft\u00fc. Eskiden bin veya 2 bin gibi say\u0131lar konu\u015furken, \u015fimdi 200-300 gibi adetler konu\u015fuyoruz. Sekt\u00f6r\u00fcm\u00fczde fiyatlar ise 100 tanesi 300 liradan ba\u015flay\u0131p, 50-60 bin liraya kadar \u00e7\u0131kabiliyor. Her ayr\u0131 i\u015flem ekstra bir fiyat demek&quot; ifadelerini kulland\u0131.<\/p>\n<p>&quot;Sosyal medyadaki kay\u0131t d\u0131\u015f\u0131 sat\u0131\u015flar i\u015f hacmini etkiliyor&quot;<br \/>\nYapay zek\u00e2, i\u00e7erik \u00fcretim programlar\u0131 ve kay\u0131t d\u0131\u015f\u0131 sat\u0131\u015flar\u0131n i\u015f hacmini k\u00f6t\u00fc y\u00f6nde etkiledi\u011finden bahseden Ural, konu\u015fmas\u0131n\u0131 \u015f\u00f6yle tamamlad\u0131:<br \/>\n&quot;Bizim d\u00fckk\u00e2n\u0131m\u0131z, vergimiz, kiram\u0131z, stopaj\u0131m\u0131z ve \u00e7al\u0131\u015fan personellerimiz var. Sosyal medya \u00fczerinde kay\u0131t d\u0131\u015f\u0131 olarak bu i\u015fi yapanlar, bizim masraflar\u0131m\u0131z\u0131n yar\u0131s\u0131n\u0131 bile kar\u015f\u0131lamad\u0131\u011f\u0131 i\u00e7in daha ucuz fiyatlara davetiye satabiliyorlar. Bu da bizi ister istemez i\u015f hacmi olarak k\u00f6t\u00fc etkiliyor.&quot;<\/p>\n<p>16.07.2026 12:27:41 TSI<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/esskisehir.com\/wp-content\/uploads\/2026\/07\/AW747996_01-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"AW747996_01\" loading=\"lazy\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/esskisehir.com\/wp-content\/uploads\/2026\/07\/AW747996_02-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"AW747996_02\" loading=\"lazy\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/esskisehir.com\/wp-content\/uploads\/2026\/07\/AW747996_03-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"AW747996_03\" loading=\"lazy\" \/><\/figure>\n<p><strong>Kaynak: \u0130hlas Haber Ajans\u0131 (\u0130HA)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Dijital d\u00f6n\u00fc\u015f\u00fcm davetiye sekt\u00f6r\u00fcn\u00fc olumsuz etkiledi &#8211; Eski\u015fehir&#8217;de davetiye sekt\u00f6r\u00fcnde faaliyet g\u00f6steren \u0130lkay Ural: &#8211; &#8220;Bas\u0131l\u0131 davetiyeler binlerden y\u00fczlere d\u00fc\u015ft\u00fc&#8221; (Foto\u011frafl\u0131) ESK\u0130\u015eEH\u0130R (\u0130HA) &#8211; Evlilik haz\u0131rl\u0131\u011f\u0131ndaki \u00e7iftlerin bas\u0131l\u0131 davetiye yerine dijital alternatiflere y\u00f6nelmesi sekt\u00f6rde dengeleri\u2026<\/p>\n","protected":false},"author":1,"featured_media":4568,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[5],"tags":[],"manset":[],"bilesen":[],"class_list":["post-4567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/esskisehir.com\/index.php?rest_route=\/wp\/v2\/posts\/4567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esskisehir.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esskisehir.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esskisehir.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/esskisehir.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4567"}],"version-history":[{"count":1,"href":"https:\/\/esskisehir.com\/index.php?rest_route=\/wp\/v2\/posts\/4567\/revisions"}],"predecessor-version":[{"id":4571,"href":"https:\/\/esskisehir.com\/index.php?rest_route=\/wp\/v2\/posts\/4567\/revisions\/4571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esskisehir.com\/index.php?rest_route=\/wp\/v2\/media\/4568"}],"wp:attachment":[{"href":"https:\/\/esskisehir.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esskisehir.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esskisehir.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4567"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/esskisehir.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmanset&post=4567"},{"taxonomy":"bilesen","embeddable":true,"href":"https:\/\/esskisehir.com\/index.php?rest_route=%2Fwp%2Fv2%2Fbilesen&post=4567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}